10k 5-star reviews | 142,041 tubes sold
Purple Pop
Made in Utah
because where else can you hustle at altitude?
Dentist-Owned
we’re legit, not some wannabe influencers with a paste recipe.
Veteran-Owned
our grind started in the trenches
PREVENT CAVITIES
WHITENS TEETH
FLOURIDE FREE
Description
Grind Fluoride Free Toothpaste, Micro and Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, Adult, Kids, Purple Pop, 4 Oz, 1 Pk, Made in USA
DUAL HYDROXYAPATITE: Your enamel is mostly hydroxyapatite, so we started there. Our patent pending, innovative formula combines micro and nano-hydroxyapatite with theobromine and xylitol for an enamel-safe, confident smile. A smarter approach to whitening and oral care.
FUNCTIONAL FLAVORS: Purple Pop isn’t novelty. We juiced it up with Vitamins A, C, and E plus Prebiotics. Part of a flavor lineup designed to match your mood, because life isn’t one note. Clean, bold flavors that make you question… Which one fits me right now?
ONE PASTE, ALL SMILES: A balanced clean that’s powerful but never harsh, making it ideal for everyday use. Formulated for all smiles, including those with sensitive teeth, this toothpaste offers gentle, effective cleaning.
POP THE TOP: Purple Pop is the acai, berry, lime combo that pops like a flavor hack. Unexpected enough to surprise, confident enough to stick. Finally, a toothpaste your entire family will enjoy. Yes, even the kids!
KEEP IT CLEAN: A natural toothpaste free from fluoride, peroxide, parabens, sulfates, artificial sweeteners, and fake colors or flavors. One paste built for the whole house. Because real clean doesn’t need age limits.
Frequently Asked Questions
Is the black color safe for my teeth?
Yes. The black color comes from activated charcoal, which is commonly used for stain removal and is safe when used as directed.
Is it safe for sensitive teeth?
Most users with sensitivity find it gentle, but if you have severe sensitivity, consult your dentist before use.
Does it taste like charcoal?
No. It has a fresh minty flavor with subtle natural notes, so it tastes clean, not smoky or gritty.
Shipping & Returns
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
DON'T JUST
TAKE OUR WORD
FOR IT
NO FLUFF,
JUST RESULT
The Grind blend kicks off with Hydroxyapatite, the powerhouse ingredient that rebuilds and strengthens teeth with a smooth, unstoppable edge. Next up, Theobromine, straight from premium cacao, adds a bold, chocolatey twist that’s as smooth as it is strong. Finally, Activated Charcoal crashes the party, pulling stains and impurities like a magnet while delivering a deep, unapologetic clean. These are just 3 of the 9 legendary ingredients that make Grind a no-nonsense game-changer for your dirty mouth.
DESIGNED
FOR COMBAT
Upgrade your routine with a toothpaste that actually does its job—fights dirty, finishes fresh.
Defense Against Breakdown
We don't just patch decay, we fortify the front line.
Whitens Minus the Wreckage
Activated charcoal and baking soda lift surface stains and polish enamel for a high-definition smile.
Kick Flouride to the Curb
We’ve traded legacy chemistry making it non-toxic and safe for your entire family.
Powered by Hydroxyapatite
We use the same mineral that make up 97% of your enamel to integrate, seal, and protect your teeth
No Harsh Chemicals
Clean fuel only. We only use ingredients to support recovery instead of irritation
Stop the Sting
Our sulfate-free formula molecularly seals exposed nerves to kill sensitivity at the source.
WHY
CHOOSE US
Upgrade your routine with a toothpaste that actually does its job—fights dirty, finishes fresh.
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Natural Rebuilding
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Seals Exposed Nerves
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Gentle & Natural Polishing
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100% Non-Toxic
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Plant-Powered
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Chemical Coating
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Surface Numbing
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Gritty & Rough Scrubbing
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Harmful If Ingested
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Harsh Industrial Fillers
AS SEEN ON
LOVED BY MANY, MANY MOUTHS
THE BIOLOGY
OF THE GRIND
Is the black color safe for my teeth?
Yes. The black color comes from activated charcoal, which is commonly used for stain removal and is safe when used as directed.
Will it actually whiten my teeth?
It helps remove surface stains caused by coffee, tea, and smoking, making teeth appear naturally whiter over time.
Is it fluoride-free?
Yes. This toothpaste is completely fluoride-free and formulated with natural alternatives for daily cleaning.
Is it safe for sensitive teeth?
Most users with sensitivity find it gentle, but if you have severe sensitivity, consult your dentist before use.
How often should I use it?
Twice a day, just like regular toothpaste — morning and night for best results.
Does it taste like charcoal?
No. It has a fresh minty flavor with subtle natural notes, so it tastes clean, not smoky or gritty.
Is it messy to use?
It can look bold, but it rinses off easily and won’t permanently stain sinks or toothbrushes when washed right away.
Is it vegan and cruelty-free?
Yes. The formula is 100% vegan and never tested on animals.
Can kids use it?
It’s generally recommended for teens and adults. For young children, consult a dentist first.
How long before I see results?
Many users notice smoother, cleaner teeth within a few days, with visible stain reduction after 1–2 weeks of regular use.